click here for Attorneys in Fargo

Thursday, October 18, 2007

Fargo Web Design: Affordable Business Web Design and Hosting


Fargo Web Hosting& Design: Advertising: the basics
Affordable Business Web Design and Hosting

Fargo Web hosting & Design
1. Make sure the ad has a strong headline and call-to-action.
What's the one thing you want to convey and what do you want prospects to do next? Make sure these two elements are strong and clear.

Affordable Business Web Design and Hosting
Fargo Web Site Design

2. Stir up some emotion.
The most powerful buying triggers are emotional benefits. Success and admiration can be strong motivators for business buyers. So is fear -- fear of failure, being beaten by the competition, etc. Your messaging should focus on emotional benefits and how your product delivers them. To achieve this goal, you really need to know your audience.

Affordable Business Web Design and Hosting
Fargo Web Site Design

3. Speak to your audience.
Going beyond #2, design your entire ad to grab attention and appeal to your target audience. Consider your headline, copy,Link photography, typeface and layout. If your target audience is C-levels, your ad should be eye-catching and communicate the benefit in the headline or image – a C-level cares about results and is less likely to read the rest of the ad than, say, an IT manager or technician who will need some degree of detail before responding.

Also, if your product or service is new to a particular audience, pay special attention not to use jargon or industry lingo.


Affordable Business Web Design and Hosting
Fargo Web Site Design

4. Building on #3, don't dump all the information about your product or service into your ad. Usually this isn't the time to list all of your features & benefits. Give prospects just enough information to grab attention, feel pain and identify with the problem, then contact you for your solution.


Affordable Business Web Design and Hosting
Fargo Web Site Design

5. Treat the other ads as competitors. The average American is exposed to 1,000+ messages per day. And the print publication is probably full of ads and articles that are competing for the attention of your prospects. How large are other ads? Full color or spot color? Photography or heavy copy? Size up the competition and make sure your ad stands out.


Affordable Business Web Design and Hosting
Fargo Web Site Design

6. Make it easy for prospects to contact you and get the exact information they want. If you only provide a phone number or a generic URL, you're going to lose valuable prospects – not everyone will be ready to pick up the phone, and it can be tough to find specific answers from your home page. Instead, provide a URL to a unique landing page that focuses on converting prospects for this particular campaign. Use a phone number to a specific sales rep or a group that can help on the spot. And include an email address to a spam-protected email address.


Affordable Business Web Design and Hosting
Fargo Web Site Design

7. Be scrupulous with your proof. A typo or poor grammar can damage your credibility and wash your investment down the drain. And pay special attention to your contact information – it should be large, legible and correct. Dial the phone number directly off your ad proof – do it several times to make sure it's correct. Do the same with the email and URL. A mistake here will ruin your response.


Affordable Business Web Design and Hosting
Fargo Web Site Design

8. Make sure your offer will generate qualified leads. You don’t want to artificially create a lot of sales appointments that will inundate the sales force with unqualified leads. Remember, it’s not necessarily the response rate that matters – it's the return on your investment. Focus on driving profitable revenue, not just a long list of names for your database.

Fargo ND Design People

Fargo Logo and Design: Creating a Brand on a Budget in Fargo Moorhead

Fargo Web Designers
Fargo Printing: Save Money with us Locally Fargo Moorhead Printing Service
Fargo Printing: Save Money with us Locally

Phone: 701-729-3824
Website Design | Flash Design | Web Site Promotion | Hosting

1 comment:

kinjal said...

Nice blog. its excellent
Really i loved read this blog.
Its highly informative. I would be visiting your blog hereafter regularly to gather valuable information.

You can also find interesting stuf here.

Kolkata Web Design and Search Engine Optimization